Operation Meraki
Operation Meraki
Operation Meraki
Overview
Overview
Overview
This opportunity came to me through a site that connects nonprofit organizations with creatives who have the skills they’re looking for and want to offer those skills pro-bono. Operation Meraki is a nonprofit in central Ohio that reintroduces Veterans to civilian life through skill-building and community. They were seeking a volunteer graphic designer, and I had a hankering to tackle a brand project from scratch. Few people in my life have served in the armed forces, so I had much to learn about this audience. It was a great experience outside of comfort zone during which I learned many things about myself as a designer–and, more importantly, as a human being.
This opportunity came to me through a site that connects nonprofit organizations with creatives who have the skills they’re looking for and want to offer those skills pro-bono. Operation Meraki is a nonprofit in central Ohio that reintroduces Veterans to civilian life through skill-building and community. They were seeking a volunteer graphic designer, and I had a hankering to tackle a brand project from scratch. Few people in my life have served in the armed forces, so I had much to learn about this audience. It was a great experience outside of comfort zone during which I learned many things about myself as a designer–and, more importantly, as a human being.
Client
Client
Client
Operation Meraki
The pillar of the badge-style logo is the O, based on the shape of a military dog tag. From our first meeting, executive director Michael Thomas drove home the idea of the dog tag representing a soldier’s identity, particularly in combat. For those who do not return from deployment, their dog tags are returned to their loved ones. Presented with a sturdy shape that already had such a presence in the eyes of Veterans, it was natural that the dog tag would be an integral part of the new logo.
The pillar of the badge-style logo is the O, based on the shape of a military dog tag. From our first meeting, executive director Michael Thomas drove home the idea of the dog tag representing a soldier’s identity, particularly in combat. For those who do not return from deployment, their dog tags are returned to their loved ones. Presented with a sturdy shape that already had such a presence in the eyes of Veterans, it was natural that the dog tag would be an integral part of the new logo.
Each Veteran transition program offered by Operation Meraki has its own iteration of the primary logo, maintaining cohesive visuals for the entire organization.
Though not currently in use, I also designed a home page for Operation Meraki. See the fully-interactive prototype below or visit the page here.