When I joined KetoKrate, they had commissioned character illustrations to accent the brand but parted ways with the original illustrator. For the rest of my time at KetoKrate, I owned the use and expansion of this illustration set, refining my understanding of best practices for illustration.
The first set shown here is the initial set of 12 characters, illustrated by Madeline Jacobus. Everything else is what I created to augment their world, initially just putting them in new poses (like ice skating!), but eventually illustrating some new characters, environments, and accessories!