Being Coffee Roasters
Being Coffee Roasters
Being Coffee Roasters
Overview
Overview
Overview
Being Coffee Roasters is a small coffee roaster looking to expand its local roasting operation, becoming an eCommerce and retail distributor while expanding its line of roasts. First, the brand needed a refresh and some new packaging. The alien interpretation of the word ‘Being’ lent itself to a playful yet clean concept, flexible enough to cover a variety of applications and grow as the company does.
Being Coffee Roasters is a small coffee roaster looking to expand its local roasting operation, becoming an eCommerce and retail distributor while expanding its line of roasts. First, the brand needed a refresh and some new packaging. The alien interpretation of the word ‘Being’ lent itself to a playful yet clean concept, flexible enough to cover a variety of applications and grow as the company does.
Right: Cosmo is the face of Being, and was developed from the counter of the 'e'.
Below: With a present participle as the name of the company, it felt natural to have a “tagline logo” option. Being Yourself, Being Caffeinated, and Being Together are just a handful of the ways this logo can be activated.
Right: Cosmo is the face of Being, and was developed from the counter of the 'e'.
Below: With a present participle as the name of the company, it felt natural to have a “tagline logo” option. Being Yourself, Being Caffeinated, and Being Together are just a handful of the ways this logo can be activated.
Cosmo is the face of Being, and was developed from the counter of the 'e'.
With a present participle as the name of the company, it felt natural to have a “tagline logo” option. Being Yourself, Being Caffeinated, and Being Together are just a handful of the ways this logo can be activated.
A problem facing many small roasters is custom packaging for every new roast, often resulting in the same bag for every coffee with a unique label on top. Such homogenous designs are not only bland but result in more mistakes in distribution and hinder brand recognition.
A problem facing many small roasters is custom packaging for every new roast, often resulting in the same bag for every coffee with a unique label on top. Such homogenous designs are not only bland but result in more mistakes in distribution and hinder brand recognition.
Being’s new packaging needed to feel cohesive but clearly distinguish between roasts at a glance. Liberal use of the vibrant brand palette creates instant recognition for each roast—for employees and customers alike.
Being’s new packaging needed to feel cohesive but clearly distinguish between roasts at a glance. Liberal use of the vibrant brand palette creates instant recognition for each roast—for employees and customers alike.
All work © Kim Taylor unless otherwise noted.
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All work © Kim Taylor unless otherwise noted.
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