Personal Brand
Personal Brand
Personal Brand
Overview
Overview
Overview
Most designers will tell you that creating a personal brand is never easy. For me, developing a visual identity that truly represented me made me realize how much of my identity had been built on others for much of my life. Having a good community isn't a bad thing, of course, but I had to come to terms with the fact I was trying to be everyone's friend.
I often spread myself too thin to do so, and never said no to people I cared about (which was typically…everyone.) Beyond that, personal events surrounding the season of this project also made it an emotional experience. In the end, I settled on a design that genuinely feels like me – and no one else.
Most designers will tell you that creating a personal brand is never easy. For me, developing a visual identity that truly represented me made me realize how much of my identity had been built on others for much of my life. Having a good community isn't a bad thing, of course, but I had to come to terms with the fact I was trying to be everyone's friend.
I often spread myself too thin to do so, and never said no to people I cared about (which was typically…everyone.) Beyond that, personal events surrounding the season of this project also made it an emotional experience. In the end, I settled on a design that genuinely feels like me – and no one else.
First and foremost, the sparrow that is my logo mark alludes to the hymn, "His Eye Is On The Sparrow" and its Biblical reference, Matthew 10:29-31, which also declares that the very hairs of my head are all numbered by God.
It also shows the bird facing one direction, but with its head turned the other way; I have a tendency to look back at my past, whether good or bad. Lastly, sparrows are incredibly social, but aggressively defend their family and nests. A reminder that I can have a wide community, but prioritize the health of my core relationships.
First and foremost, the sparrow that is my logo mark alludes to the hymn, "His Eye Is On The Sparrow" and its Biblical reference, Matthew 10:29-31, which also declares that the very hairs of my head are all numbered by God.
It also shows the bird facing one direction, but with its head turned the other way; I have a tendency to look back at my past, whether good or bad. Lastly, sparrows are incredibly social, but aggressively defend their family and nests. A reminder that I can have a wide community, but prioritize the health of my core relationships.
In the word mark, I wanted to incorporate at least one or two typographic details that stand out as playful but clean. I also knew that since I stacked my name in the primary logo, I would want a more linear solution for spaces that require it, such as the nav bar at the top of this page. I included one ligature in each that both play off of the K and somewhat mirror one another.
In the word mark, I wanted to incorporate at least one or two typographic details that stand out as playful but clean. I also knew that since I stacked my name in the primary logo, I would want a more linear solution for spaces that require it, such as the nav bar at the top of this page. I included one ligature in each that both play off of the K and somewhat mirror one another.
Utilizing the forms found in the sparrow, I created a pattern (for limited use, as it may be a bit straining to the eyes). From the same shapes, I also developed an icon collection representing my favorite items – complete with an adventure in motion graphics, seen above. Using only the 3 shapes from the sparrow presented a challenge with a gratifying payoff. The "My Favorite Things" icon series highlights the wide range of things that bring me joy and contribute to who I am.
Utilizing the forms found in the sparrow, I created a design (for limited use, as it may be a bit straining to the eyes). I also developed an icon collection representing my favorite items – an endeavor in motion visuals that presented a challenging learning journey but a gratifying payoff. To me, this highlights the diverse pleasures one individual can delight in
Utilizing the forms found in the sparrow, I created a design (for limited use, as it may be a bit straining to the eyes). I also developed an icon collection representing my favorite items – an endeavor in motion visuals that presented a challenging learning journey but a gratifying payoff. To me, this highlights the diverse pleasures one individual can delight in
